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Research papers
Marketing in Asia
In this paper, we discuss research into marketing in Asia at three different levels, and briefly describe recent studies: Research into Asian markets; e.g. the acceptance of Australian native flowers and protea by Japanese consumers. Research into...
Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Geoff Alford
November 1, 1996
Research papers
Transnationalisation of marketing strategies
Eastman Kodak, unlike many of the other top American corporations, has recognised that market potential for their products existed outside of the United States, and specifically in Asia, decades ago. Kodak has a long history in Japan. Kodak products...
Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: David Garrett, Simon Friend
November 1, 1996
Research papers
The myth at the heart of the brand
This paper adapts aspects of the work of anthropologist Claude Levi- Strauss for use in market analysis and research. The methodology has been pioneered by the author's company, and is regularly used by them in their analytical work. The paper...
Catalogue: Seminar 1996: The Big Brand Challenge
Author: Monty Alexander
June 15, 1996
Research papers
Mobile telephone
The paper outlines one of the major programmes of market research conducted by Mercury One 2 One prior to the launch of its mobile telephone service in the United Kingdom. It describes some of the research techniques and procedures used in the...
Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Pauline Knox, Barrie Parker
June 15, 1996
Research papers
Brief by name, brief by nature
The use of research by local companies in the Middle East region is increasing. While these companies understand the value of research and, in broad terms, what they want from a study, the buyers are often non- researchers who do not fully appreciate...
Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Nigel W. Dix
March 1, 1996
Research papers
Sewage sludge to land
This paper shows how market research was used by a company to help them with their capital investment in new processing plants. An outline of the methodology of the research is provided. The high level of detail required at the sampling and...
Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Richard Davies
February 1, 1996
Research papers
Farmstat Portugal
This paper is about FARMSTAT Portugal, the first Portuguese panel specially designed for agricultural marketing research and opinion studies. Its functional structure is explained, giving emphasis both to implementation functions and routine...
Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Francisco Gomes da Silva
February 1, 1996
Research papers
Corporate identity
Market research is playing an increasingly important role in corporate identity programmes. Such programmes call for action-oriented research to guide specific decisions on current and desired image, in monitoring the marketing environment, and in...
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Philip Dover, Roy Croft, Robert Kopp
September 1, 1995
Research papers
